San Francisco Real Estate · Third Generation Broker

Data driven.
Local expertise.
Dedicated advocacy.

Strategic, data-informed representation for buyers, sellers, investors, and landlords across San Francisco.

Neighborhood
All San Francisco
Property Type
Any type
Price
No maximum
Beds
Any
MLS / IDX search — feed to be connected
20+
Years in the business
1,000+
Properties leased
3rd
Generation broker
SF.
Born in Bernal Heights
Alex Kaufman, founder of Broker415
About Alex Kaufman

Preparation is the only edge that compounds.

I advise buyers, sellers, investors, and landlords throughout San Francisco with a disciplined, data-informed approach.

From primary residences to multi-unit assets and executive relocations, each engagement is structured around strategy, preparation, and deliberate execution.

I focus on protecting client interests, managing risk, and maximizing outcomes in a competitive market.

Alex Kaufman
Founder, Broker415 · CA DRE #01801088
Representation

Four mandates.
One standard.

Every engagement begins the same way: define the objective, evaluate the data, assess the risk, then execute deliberately.

01

Buy

Search strategy, valuation analysis, offer positioning, and negotiation through close. Executive relocations handled end to end.

02

Sell

Pricing strategy grounded in comparable data, preparation and staging, marketing execution, and disciplined negotiation.

03

Invest

Multi-unit assets, TICs, and income property. Rent-roll analysis and forecasting informed by 1,000+ leases transacted.

04

Landlord

Improvement guidance, market rent positioning, tenant screening, and lease negotiation for owners leasing in the city.

Current Offerings

Active listings

MLS Photo
Active
$1,895,000

Sample Property

Noe Valley
MLS Photo
Coming Soon
$2,450,000

Sample Property

Pacific Heights
MLS Photo
In Contract
$1,150,000

Sample Property

SoMa
Placeholder cards — live data will populate from the MLS / IDX feed
Philosophy

Real estate rewards preparation and punishes assumption.

Alex Kaufman · Founder, Broker415
The City

Neighborhoods

Bernal Heights

Guide

Nob Hill

Guide

Pacific Heights

Guide

SoMa

Guide

Mission Dolores

Guide

South Beach

Guide

Duboce Triangle

Guide

The Sunset

Guide
Client Perspectives

In their words

“Alex is schooled in the art of the transaction.”

He listens, doesn’t waste your time with properties that don’t fit your specifications, and gives excellent, well-considered advice, even when it may not be something you want to hear.

Andrew J.
Home Buyer & Executive Relocation

“A strong pricing and marketing strategy that played out well.”

This type of transaction had many nuances and required working with building management. Alex navigated this effectively and diplomatically, and kept me well informed throughout.

Janet N.
Seller · Nob Hill Co-Op

“Within a few days of listing our home, we had two offers.”

He advised us about cost-effective improvements and even offered contractors to implement them. After the credit, employment and housing check, our tenant moved in.

Tom M.
Landlord · Mission Dolores Condo
Market Insights

The quarterly read

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Market Data · Q3 2026

What San Francisco inventory is actually telling us

Median days on market, absorption, and the gap between list and close across the city’s core districts.

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Investor Brief

Underwriting a multi-unit asset in a rent-controlled city

How rent roll, unit mix, and capital expense assumptions change the return profile of an SF building.

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Buyer Guide

Executive relocation: a 90-day framework

Sequencing the search, the financing, and the close when the start date is not negotiable.